Smart Website - Marketing Campaign

Smart Website - Marketing Campaign
Sample of a news & media Smart Website™

Smart Website - Marketing Campaign

S$880
Highlights of this Smart Website™  :
 
  • Core Strategic : Smart & High ROI Marketing Campaign
  • 3D Flipbook Catalogue
  • Points Rewards Program
  • Raffle Contest System
  • Site-Wide Marketing Showcases
and more ...

The base infrastructure of the Smart Website™ is built on an award-winning content management system (CMS) which is extremely simple to manage and for non-IT personnel to update the site's contents. A two hours training session (worth $260) will be extended to all new Smart Website™ owners at project completion (max 2 attendees)

 
Note : The prototype of the proposed project you create and submit here is NOT a service order or contract. No payments of any form is required at this stage. After you're done with the customisation, a Business IT consultant will contact you and arrange for a non-obligatory consultation and a formal Service Contract will have to be drafted, agreed and signed before any work can commence.
 
 
Step 1) Choose a Corporate Identity style that best fits your organisation and clientele
Step 2) Identify the strategic functions that will bring the most value to your business
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Style : Provided for reference only. Simply choose "Design From Scratch" if none is close.

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A} STRATEGIC FUNCTIONS : Marketing Campaign
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Core Strategic : Smart & High ROI Marketing Campaign (+S$800)

Before your campaign website can play its well-orchestrated role of introducing, explaining and convincing your marketing audience of how your latest widget is going to save their lives, you would first need to get those people on there to begin with. Without the luxury of time for a long-drawn SEO strategy, what can be more effective than the time-proven skill of dangling prizes and incentives attractive enough for anyone to burrow their way in! The fully integrated Points Rewards Program and the Raffle Contest System are designed to achieve just that. Also in this core strategic function is a stunning 3D Flipbook Catalogue of your products and services, accompanied by a group of image showcases and modules strategically positioned site-wide to capture maximal attention. See below for descriptions of each.
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3D Flipbook Catalogue [Included]

Powerful and stunningly impressive 3D flipbook-style catalogue system presenting your products and concepts with style and sophistication {Think Ikea online magazine catalogue}. Shadows and flip sounds included.
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Points Rewards Program [Included]

Full site-wide integration means that the rewards system is smart enough to follow every user as they move from page to page on your campaign website, and instantly award the respective Reward Points whenever the user performs an action in a pre-defined set of actions {eg. read an advertisement article, write a testimony, respond to a blog announcement, email a page recommendation to friends, makes a purchase etc etc.}. Users can view, track, transfer and redeem prizes online without any hassles to you. All that is for you to do is to send those prizes out.
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Raffle Contest System [Included]

Throw ad-hoc time-limited contests around your marketing theme and attract participants with some great irresistable prizes. Allows up to 5 answers to one question. You can run multiple contests at the same time until individual deadlines are met and afterwhich winners are picked and notified via email.
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Site-Wide Marketing Showcases [Included]

Immediately captures the attention of your audience with eye-catching showcases and modules of all your subject matter in stunning visual effects. Features a prominent flash-effects showcase on the main home page. Regardless of what is being promoted and the level of details to convey, WebGuru.sg has a way with them showing up with style and sophistication on every single page with no clutter in sight.
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Auto-scrolling Testimonies (+S$180)

Nothing is more convincing than word-of-mouth, third-party endorsements when it comes to business marketing, the next best thing that comes as close is an endless looping scroll of real-life testimonies from droves of approving customers. Can be placed on any position on any page. Testimonies not included.
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Campaign Blog (+S$120)

Single or multiple authors integrated blogging system with integrated commenting system. Announce contest and raffles, publish advertorial articles, statistics, video demonstrations, news and updates etc. You can even open it up to allow a handful of passionate customers to create their own blogs, writing about the same subject matter.
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Events Invitation / RSVP System (+S$180)

Real-time events invitation and registration system for your campaign events {online or physical venues} which is going to save you, the organiser, a whole world of time and administrative headaches. Your attendees can now submit their RSVPs to single or multiple events all at once and can even make selections to options you set {eg Meal choices : Vegetarian, Non-Vegetarian etc}. The system is updated in realtime and you can set it to stop accepting registrations instantly when the maximum number has just being met or the deadline has reached. Location maps {powered by Google} integrated and automatically displayed based on venue address.
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Campaign Forum (+S$200)

Center your marketing theme around a lifestyle and gather enthusiasts and customers to engage in community discussions while keeping close moderation and control on the content and direction of the discussions. A vibrant community forum of this form, if guided and strategised properly, can do wonders to the success of the campaign.
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Real-Time Hosted Chatroom (+S$120)

Engage masses of audiences all at once through scheduled, press event style sessions. As the host of the live chat session, be sure to arm yourself with loads of good answers within close reach because the quality of your responses directly affect the success levels of the campaign.
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In-house Affiliate Marketing / Referral System (+S$280)

Integrate and easily administer an in-house affiliate program offering commissions to your affiliates when they spread your marketing messages {usually in exaggerated forms!} and attract people to your campaign website which results in a sale or simply a desired action {such as registering as a new member, or subscribing to your newsletter}. Affiliate marketing is a pay-for-performance internet marketing strategy which has worked well for many marketers. Affiliate registrations, commissions tracking and payments can be fully automated.
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Articles Repository [Free]

Maintain a rich repository of advertorial aticles, product literature, technical factsheets, brochures etc for 24/7 access by interested prospects. Useful for bringing in visitors searching for related information through search engines. Ability to set viewing permissions of individual articles/whole categories based on different user groups. {Note : WebGuru.sg is not able to provide articles content}
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B} GENERAL FUNCTIONS
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Basic SEO {Search Engine Optimisation} Integration [Integrated]

Meta information set to comply with Google standards, alt tags for images properly assigned and other small little details that will make big impacts on your website's SE visibility and rankings. Although most of your optimisation will be with your keywords and content, the design and order of your website layout can play a role in making your site more search engine friendly. The layout code structure is constructed in an atypical fashion which places the main content area before the left and right columns. Therefore, as the main column in the center loads the vast majority of your content and component, it is logical to assume that this is where your most important data is collated. Subsequently, you will want Google and other search engines to crawl that first before moving on to the other elements.
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Feed Syndication {Site-wide} [Integrated]

All of your content pages {articles, blogs, forum posts, comments etc} are automatically syndicated into RSS and Atom feeds for your visitors to subscribe to.
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Website Security Suite {Implement plus 1 year monitoring and limited support} [Integrated]

This security suite is included in every Smart Website™ delivered by WebGuru.sg which provides the level of security most websites may need. Some of the implementations are done inside the codes thus they are transparent to you in the front-end. Some significant implementations includes : 1} Rewrite rules to block out common exploits and bad user agents using .htaccess file in multiple folders. 2} Masking the administrator login url, hiding it from hackers going around searching for common admin urls. 3} Setting of proper file and folder permissions on the server and removing access permissions completely on the most critical configuration files when no editing is required. 4} Ensuring that optimal security settings are used on the server-side {we may advise to change existing host servers if absolutely necessary} 5} setting up of the database with adherence to best security practices 6} Move the main configuration file outside of root folder so no one can view the sensitive contents even if your web server somehow delivers the contents of the php file, for example due to a misconfiguration {instructions on how to access and update config settings will be provided during the free tutorial session}
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About Us / Terms of Use / Privacy Policy [Free]

Professional layouts for these 3 must-have pages.
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FAQs [Free]

Smooth and intuitive FAQ system for everyone's reading pleasure.
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Google Analytics [Free]

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness {Note : not real-time}
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Google Calendar [Free]

Visual and functional integration of your Google Calendar into the Smart Website™
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Multi-Language Site [Free]

Currently featuring 52 different languages
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Online Contact / Feedback Form [Free]

Smooth and intuitive Online Feedback system for great contactability.
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Polls & Surveys [Free]

Gather intelligence from your prospects and customers by incorporating polls and online surveys on your website which provides a valuable source of information.
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Advanced SEO {Search Engine Optimisation} Suite (+S$180)

Gain a big leap over your competitors in the search engine wars. {Warning : SEO optimisation is NOT a one time magic bullet process, it's an on-going effort and commitment.} With the advanced SEO suite, you can : optimise your pages and meta data for search engine rankings and performance, modify and optimise meta keywords, meta description and page titles on the fly. Know the score for each of your pages' SEO effectiveness. Auto generate Google and Yahoo! Sitemaps so that they can find and understand your site structures easily. Constantly monitor your competitors and make comparisons. Monitor important keyword positions so you can make necessary adjustments. Set permanent redirects for old links for that page will not show up as a 404 Page Not Found and etc.
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Advanced Website Security Suite (+S$150)

Backed up by a team of experts trained to be always up to date with the latest known vulnerabilities and security updates. With this suite, your website will be always protected against the newest threats. The Active Scanner will track and block any intrusion attempt such as SQL injections and DoS attacks. You won't have to worry about security leaks once you set the website in Lock-down mode. The suite allows you to scan and fix vulnerabilities on your own {no expert knowledge needed}. Actively scans all your sensitive file and denies hacker attempts to change them. Filters any request, such as POST, GET, etc. and blocks SQL injection attempts. Notifies you by e-mail when a certain level of Alert is triggered.
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Automatic Tweets (+S$80)

Automatically and instantly posts the titles and urls of new articles, blog entries in your website to your company's Twitter account so your subscribers will not forget you.
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Dynamic Image Boxes / Banners (+S$50)

Lively image placeholders that allow creative image sequences & visualisations that can be placed anywhere
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C} MONETISATION FUNCTIONS
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Adbrite [Free]

Visual and functional integration of Adbrite ads
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BidVertiser [Free]

Visual and functional integration of BidVertiser ads
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Clicksor [Free]

Visual and functional integration of Clicksor ads
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Google Adsense [Free]

Visual and functional integration of Adsense ads
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Kontera In-Text Ads [Free]

Visual and functional integration of Kontera ads
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Paid Classifieds and Directories (+S$200)

Provide a space for others to advertise their wares and services. Listing fees are easily collected through integrated Paypal payments.
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Affiliate Income Generation (+S$180)

Visual and functional integration of Affiliate Images & Text Links {secured with URL masking and redirecting}
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Amazon Associates (+S$80)

Visual and functional integration of Amazon Product Boxes
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D} OTHER NEEDS
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Bulk User Creation [Free]

Each new user created will receive an email with log-in details which can be changed at first log-in.
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Existing Forum Migration [Free]

WebGuru.sg can assist in the migration from popular forum systems {phpBB, SMF, vBulletin, myBB, Fireboard} preserving the threads and posts, user accounts and avatars.
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Existing Users Migration [Free]

For companies with existing website users, WebGuru.sg can assist in the migration process to the new database. Minimum fields : Username, Password, Email. Details including passwords will be preserved but please retain backup copies of the data.
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Wordpress Migration [Free]

WebGuru.sg can assist in the migration from Wordpress to your new integrated blog system preserving all entires, images and achives.
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Email Accounts Setup For Staff/Team Members (+S$100)

Setup individual email accounts {eg } for staff/team members {max 20} with login and email system integrated into the Smart Website™ itself, ie Business email login, checking, sending etc can be carried out anywhere with a browser and internet connection.
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Have other specific needs? Describe them briefly here if any.